Research. Strategize. Implement. Measure.

In order to effectively market a product or service, one must fully understand the product and the market landscape. What makes the product unique? Who is the competition? What are the current and projected trends? Who is the target audience?

Talia Suzanne

For the past ten years, I have worked in the advertising, marketing and design fields. I have worked on the client side, marketing their products and solutions, as well as for agencies handling a range of client portfolios. In all of my work, I have always made it a priority to truly understand the brand and the product before beginning any next step. This is key in creating an effective marketing strategy.

I have developed and implemented marketing strategy plans for both B2B and B2C companies in the US and internationally. Working both independently and with the necessary teams (design, copy, product, digital, and management, to name a few), is an important aspect of successfully executing a project. Once projects have been implemented, I track, measure and analyze results in order to provide further marketing insights.

Previous project responsibilities:

  • Developing marketing communications strategy, budget proposals and monthly forecasts

  • Analyzing market trends, competition and consumer behavior for use in creating strategic plans

  • Developing go-to-market strategies that included both online and offline opportunities

  • Collaborating with Product Management to plan marketing activities based on product roll- out schedules

  • Writing and editing marketing content for brochures, presentations and case studies

  • Organizing customer conferences and company trade show participation, including logistics planning, booth design and pre/post show marketing

  • Company rebranding including logo design strategy to logo roll-out and execution in new materials and campaigns